Arctostaphylos: from two Greek words arktos, "bear," and staphule, "a bunch of grapes," referring to the common name of the first-known species, and also perhaps alluding to bears feeding on the grape-like fruits

[calscape.org] Range, Description: Eastwood's manzanita is a shrub native to the coastal slopes of western North America from Oregon to Baja California. It can be seen in southern California among granite peaks. This is an erect shrub reaching up to 2.5 meters in height. It is bristly and sometimes hairy, secreting sticky oils. Eastwood manzanita has edible fruit and white flowers that attract birds. It is quite variable in appearance and there are several subspecies scattered across its range, some of which are rare. It grows from a basal burl from which it can resprout after a fire. (link added by Mary Ann Machi)